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Wednesday, July 31, 2013

KiD CuDi for Beck’s Artist Series

Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas — more than eight times the square footage of the Museum of Modern Art in New York — for a summer-long art exhibit. We are proud that Kid Cudi worked with Beck’s beer to design a label for our 2013 series. He is a Grammy Award winning, gold album selling hip hop artist and actor. The hit single “Day ‘n’ Night” laid the ground work for his major album debut. He is a leader of the urban alternative movement and an artist that is ready for revolution.

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